About  U BEAUTY

U Beauty Skincare  >  About U Beauty 

Siren Capsule Technology

Our proprietary technology: A patent-pending mode of encapsulation that enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy.

Transparency, Efficacy, and Simplicity

When Tina Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence.

Sustainability is Luxury

Thanks to fewer, smarter offerings that produce real results, time and waste are saved. With non-toxic ingredients and recyclable packaging, we’re leading the industry through multi-functional products, eliminating the need for more.

Consciously Clean Creation

Our manufacturing facilities use 100% green energy and we have a partnership with One Tree Planted, a non-profit dedicated to reforestation. For every U Beauty product you buy, we plant one tree.